[{"@context":"http:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/xpressocoffee.com.au\/turning-your-coffee-van-into-a-must-visit-hot-spot\/#BlogPosting","mainEntityOfPage":"https:\/\/xpressocoffee.com.au\/turning-your-coffee-van-into-a-must-visit-hot-spot\/","headline":"Turning Your Coffee Van into a Must-Visit Hot Spot","name":"Turning Your Coffee Van into a Must-Visit Hot Spot","description":"Need heads turning towards your business? With our tips and tricks, you could be turning your coffee van into a must-visit hot spot that locals will love!","datePublished":"2019-04-17","dateModified":"2019-05-13","author":{"@type":"Person","@id":"https:\/\/xpressocoffee.com.au\/author\/xpresso_admin\/#Person","name":"Jonathan Payne","url":"https:\/\/xpressocoffee.com.au\/author\/xpresso_admin\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/78809913a60ac75f5dc16545ee7b1708?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/78809913a60ac75f5dc16545ee7b1708?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Xpresso Mobile Cafe","logo":{"@type":"ImageObject","@id":"https:\/\/xpressocoffee.com.au\/wp-content\/uploads\/2018\/06\/xpresso_footer_logo.jpg","url":"https:\/\/xpressocoffee.com.au\/wp-content\/uploads\/2018\/06\/xpresso_footer_logo.jpg","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/xpressocoffee.com.au\/wp-content\/uploads\/2019\/05\/turning-your-coffee-van-into-a-must-visit-hot-spot.jpg","url":"https:\/\/xpressocoffee.com.au\/wp-content\/uploads\/2019\/05\/turning-your-coffee-van-into-a-must-visit-hot-spot.jpg","height":581,"width":1000},"url":"https:\/\/xpressocoffee.com.au\/turning-your-coffee-van-into-a-must-visit-hot-spot\/","about":["Uncategorized"],"wordCount":996,"articleBody":"\t\t\t\t\t\t\t\t\t\t[et_pb_section bb_built=”1″ admin_label=”BlogPost Header” _builder_version=”3.19.3″ custom_margin=”-150px||” custom_margin_last_edited=”on|desktop” custom_padding=”0px|0px|0|0px|false|false” locked=”on” collapsed=”on” next_background_color=”#000000″][et_pb_row make_fullwidth=”on” use_custom_gutter=”on” gutter_width=”1″ custom_padding=”27px|0px|1px|0px|false|false” _builder_version=”3.19.3″ background_color=”#000000″ custom_css_main_element=”z-index: 1″][et_pb_column type=”4_4″][et_pb_divider admin_label=”Black Behind Menu” show_divider=”off” _builder_version=”3.19.3″ custom_padding=”90px||” \/][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=”0|0px|27px|0px|false|false” _builder_version=”3.19.3″][et_pb_column type=”4_4″][et_pb_image admin_label=”Feature Image (dynamic)” src=”{%22dynamic%22:true,%22content%22:%22post_featured_image%22,%22settings%22:{}}” _builder_version=”3.19.3″ _dynamic_attributes=”src” \/][et_pb_text admin_label=”Post Title (dynamic)” _builder_version=”3.19.3″ _dynamic_attributes=”content” text_font=”|700||on|||||” text_text_color=”#000000″ text_font_size=”25px” header_font=”|||on|||||”]{“dynamic”:true,”content”:”post_title”,”settings”:{“before”:””,”after”:””}}[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ custom_padding=”0|0px|0|0px|false|false” padding_left_2=”20px” _builder_version=”3.19.3″][et_pb_column type=”4_4″][et_pb_divider color=”#000000″ divider_position=”center” height=”10px” _builder_version=”3.19.3″ background_color=”#000000″ \/][et_pb_text admin_label=”Post Publish date (Dynamic)” _builder_version=”3.19.3″ _dynamic_attributes=”content” text_font=”|||on|||||” text_text_color=”#000000″ header_font=”|||on|||||” custom_padding=”10px||”]{“dynamic”:true,”content”:”post_date”,”settings”:{“before”:””,”after”:””,”date_format”:”default”,”custom_date_format”:””}}[\/et_pb_text][et_pb_text admin_label=”Author (dynamic) – do not edit” _builder_version=”3.19.3″ _dynamic_attributes=”content” locked=”on”]{“dynamic”:true,”content”:”post_author”,”settings”:{“before”:”by “,”after”:””,”name_format”:”display_name”,”link”:”off”,”link_destination”:”author_archive”}}[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Post Section – nothing needed here” _builder_version=”3.19.3″ prev_background_color=”#000000″][et_pb_row admin_label=”Row – nothing needed here” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”Insert Post Content Here (Use the Gear icon on the left menu options)” _builder_version=”3.19.10″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Are you interested in making your coffee van a valued addition to any event or community? In this article, we\u2019ll explore how to do so \u2013 with tips and tricks for how to pick the perfect location, how to attract customers, and other various creative things you can try!\u00a0Location Location Location!Choosing a place to serve your customers is one of the most important decisions you will make. Before settling on a location, here are a few things you should consider.\u00a0Your AudienceFirstly, ask yourself if there will be enough foot traffic to make the location worth it. Consider the type of foot traffic you will need \u2013 a busy business area will attract customers, particularly in the morning during the peak morning rush. However, for foot traffic during the day, somewhere more central and less business-focused may be better suited.\u00a0EventsChoosing which events to go to and where to locate in them is also important. Generally, there will be a food and drink truck area where you will be able to park. At an event like a Farmers Market, however, it is better to park near the middle of proceedings.\u00a0ParkingIf you have incredible coffee, but a low foot traffic parking spot, you probably won\u2019t make a lot of business.\u00a0Attracting CustomersThe question of how to attract customers can feel overwhelming with many different things to consider. However, it\u2019s so much easier than you think.\u00a0Be MemorableThere are so many coffee shops and vans across Australia. Make yours stand out amongst your competition. You can achieve this through a clever name, clear and cohesive branding design, and a well-organised menu.Funny or memorable names are a great way to attract customers.\u00a0Innovative MenuAdd something unique to your menu. It may be a coffee grind that is not readily available, a changing coffee blend, or even a new type of latte. This will catch your customers\u2019 attention.\u00a0Go OnlineCreating an online media profile, whether that be through Instagram, Facebook or Twitter, will help boost business. Word of mouth, one of the biggest builders of a business\u2019s reputation, is made easier when your business has an online presence.\u00a0UpdatesA strong online presence will also let you update your customers on changes to the menu, upcoming events and your general news.\u00a0ConnectionAn online presence allows you to connect with your customers and make your coffee van a must-visit hot spot. Consider running polls, getting your customers\u2019 opinions on things like their favourite coffees, and even running competitions to increase interest in your business.\u00a0Contact Us\u00a0Xpresso Mobile Caf\u00e9\u00a0is a premium mobile coffee van franchise serving customers across Australia. We provide coffee van options from nearby\u00a0franchisees\u00a0with expertise, quality equipment and delicious food and beverages. If you\u2019d like to find out about mobile coffee van hire or franchise opportunities, please contact us online.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\t\t\t\t\t\t\t\t\t\t\t"},{"@context":"http:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/xpressocoffee.com.au\/#breadcrumbitem","name":"Xpresso Mobile Caf\u00e9"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/xpressocoffee.com.au\/turning-your-coffee-van-into-a-must-visit-hot-spot\/#breadcrumbitem","name":"Turning Your Coffee Van into a Must-Visit Hot Spot"}}]}]